There is a reason why brands all over the world have been investing millions in content creation. Mainly because people have taken up the phrase “seeing is believing” to a whole new level. People these days don’t rely on what a brand has to say that easily, for the stories, journeys and experiences matter. Customers want every bit of information to be presented to them right on their fingertips as their time is valuable. And as a proficient digital marketer, it’s your job to make it possible. This sort of mindset drives brands to invest their hard-earned dollars in content marketing.
But what is Content Marketing?
Content marketing is all about storytelling. It allows a brand to connect with its audience on a deeper, more personal level. It fosters trust and a healthy connection to be built among the two parties (the audience and the brand) in no time. But this is all small talk, let’s have a look over at its formal definition- you know the fancier one:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Content marketing is so powerful that even though some marketers remain skeptical about its benefits, they keep investing heaps of financial and human capital resources to make themselves stand out. And why wouldn’t they? It’s a great way to boost traffic, attract and retain an existing customer. Marketers generally hire expert writers from professional content writing services to generate leading articles, blogs and posts. Content marketing has played its part in creating brand awareness for brands that no one knew before. According to a study, 86% of B2C perceive content marketing as a key strategy.
But I am not here to talk about the perks of content marketing. Through this blog, I aim to list some best content marketing articles of this week, to give you a brief idea of what sort of quality content is expected from you in the year 2020.
1: Create Look Ahead Posts
As we are at the very end of 2019, it’s a good chance for content marketers to reflect back at all the trends, techniques and blog posts that remained dominate throughout 2019. Try creating a list of best top 10 blogs that you have created and quickly go through it. It will help you analyze some crucial trends that might remain influential in 2020.
For your content to be a banger next year, try creating content that provides your users with useful information that they can use for their intended purposes. Here is what I am talking about:
- “Top Bartenders Pick the Cocktails of 2019“
- “The Books to Read in 2019“
- “How to Take Control of Your Finances in 2019”
- “Where to Sleep Like a King in 2019”
Remember, all the content you create should be relevant to the brands you are offering. For instance, if you are running a store that provides kitchen tools and equipment, then create blogs on topics such as “World’s Top Chefs name the best meal for 2019”. Or if you are a travel agency then create blogs on topics such as “10 most romantic places to visit in Rome” or “Best cheap travel destinations for the year 2020”. Such a content creating technique has remained unbeaten throughout the years and will continue to be hit in 2020 also.
02: Write Winter How-to Articles
People are surfing the net looking for winter hacks for various purposes at all times during winter. It makes it easier for you to curate content that provides beneficial winter hacks to your audience. Creating seasonal content to meet audience demands has always remained a useful content marketing technique. Here are a few ideas.
- An online pet shop: “How to Protect Your Puppy from the Cold.”
- A garden supply retailer: “How to Grow Herbs Indoors.”
- A hardware store: “How to Winterize Your Windows.”
If you still want more help then try visiting Lowe’s, home depot and HGTV online. These websites are loaded with numerous “how-to” articles. Hiring a proficient writer from various best article writing services can do wonders for creating quality blogs.
03: Celebrate Christmas through your Content
Since it’s the holiday season, you must be in the holiday spirit, and this spirit must shine through your content. Create posts that follow a red and green colour scheme. Give giveaways, discount vouchers and promotions for the holiday season. Since Christmas is all about giving, you need to portray yourself as a generous brand that cares deeply about its audience and is in the spirit of giving. For instance, if you own a skincare company specializing in beauty products, then prepare a giveaway of 10-15 items.
You can get your followers to create user-generated content through online social media platforms. Then select a random winner out of all the followers, announce it online then deliver the giveaway at their doorstep. Also, don’t forget to ask them for feedback or review. It will allow you to beef up your online brand presence and reach the masses.
04: Create Best Answer Experiences
According to a tweet by Lee Odden, CEO of top rank marketing.
“Content in 2020 must be more than relevant and helpful. It needs to be credible and serve as part of an experience that differentiates those brands that deserve top visibility and those that lag”. @leeodden
Content optimization will remain a significant factor in 2020, but brands should not focus on it too much. Content for 2020 must be helpful. It should be all about your audience, their needs, preferences and desires. Create posts that speak volume, credibility and value. In 2020, customer experiences are going to matter the most. Brands are, therefore, advised to polish their existing skills for finding credible, authentic and quality content.
Google has revised its algorithms to elicit user-valuable content. Now, some brands claim SEO isn’t essential, and they must drive their undivided attention towards generating user-based content. However, that is not true. A savvy digital marketer must know the art of making it’s content discoverable online by its audience. Hence, read this blog as it might become handy in curating blogs for the New Year.