Latest Content marketing is going to play an evident role in shaping digital marketers’ strategy planning in 2020. Digital marketers deploy various content marketing approaches now and then to enhance brand visibility, widen existing customer base, and maximize lead generation. It’s not just a matter of opinion. Still, by the virtue of the tremendous amount of studies and researches conducted in this field, it’s a proven fact that around 55% of marketers believe blog creation to be their top inbound marketing priority. In comparison to paid advertising, it provides a better and cheaper solution towards generating more leads and sales while paid advertising is quite heavy on the pocket.
Moreover, it not only helps in boosting sales through articles and blog posts creation, but it also works well for video content and podcasts. 17% of marketers plan to add podcasting to their marketing efforts in the next 12 months. Content marketing trends will show no signs of stopping this year as well. It will only elevate with an accelerating pace. Hence, it’s advisable for every marketer out there to familiarize themselves with the latest content marketing strategies that would be getting an upbeat as we progress into this year forward.