When a customer lands on your page looking for a product to buy, your main aim as a digital marketer should be to get them to hit the “add to cart” button as quickly as possible. But how exactly can you make this work? How can you convince your customer to buy your product when there are numerous alternatives available? How can you persuade them to only scan your website without moving on to the next? Well, the answer to these questions is relatively simple. A compelling product description crafted with the highest quality, highlighting all significant features of the product can be beneficial. According to research, 87% of shoppers rate product content extremely significant, and 50% of them have returned an item they bought online because it didn’t match the product description.
Unfortunately, some digital marketers fail to understand the gravity of it entirely. They give precedence to running marketing campaigns over crafting useful product descriptions. This mainly happens due to lack of awareness on absolute magnitudes or attainment of sufficient knowledge that goes into writing convincing product descriptions.
Why is Product Description Important?
A customer will only purchase if he finds what he is looking for instantly in your product. And it’s your job to provide all requirements and satisfy your customer needs. A useful product description written professionally by an expert can not only increase lead and sales but drive more customers to your site. Furthermore, product descriptions are a real deal; they have the power to make or break your business. A poorly written unstructured product description will be just a waste of time, money and other human capital resources. A digital marketer should prioritize on getting it right in the first place. For this drive, a business can opt for hiring professional writers from numerous amazon product description writing services. Always, remember the goal here is to lead, and sales do not create a dispenser box of information just lying there on your website page meaninglessly.
Why Opt for an Amazon Product Description?
Amazon undoubtedly does wonders for all small scale B2C businesses and e-commerce websites aiming to sell their products on a vast podium. According to studies, amazon prime members tend to spend around $1.4k each year, so getting your product up on this site will be a smart thing to do. Crafting a killer amazon product description in sync, with all relevant amazon search engines algorithms, will have an ever-lasting impact on your sales. But you can never underestimate the influence of an amazon product description that boosts your sales by attracting customers.
However, creating a persuading Amazon product description is not everyone’s cup of tea. But luckily this blog outlines some pro tip that can get you on your feet quickly if you are not considering hiring best creative content writers. So, let’s promptly dig into it, shall we?
1) Explore your Target Audience
Your product description should speak authenticity and should always be directed towards your target audience. Avoid adding information haphazardly, with no direction what so ever. Always begin with an end in mind. When you sit down to jot down idea and features that you would be aiming to add in your product description, think about your ideal buyer. Be mindful of their needs, requirements and preferences. Always remember you are in this for your audience and not for yourself. The more you give your audience priority, the more precedence they will provide to you over other alternatives.
2) Benefits Over Features
Now a lot of marketers target highlighting product features, design and looks but leave out its benefits. But these are some traditional approaches that go into creating product descriptions. However, modern product descriptions tell a different story. Product descriptions made for these days list out all the benefits of a product rather than focusing on its colour, design or shape. I mean, to be honest, a person can analyze all those things by just having a look at it. The real deal is the perks that will convince buyers to make a purchase instantly. Try answering the following questions, like how will your product make your customers happier, more productive, and how can it benefit them? It will give you more direction.
3) Paint an Appealing Picture to your Readers
Research has proven that customers tend to make purchases instantly if they get to hold the product in their hands. But that can’t be made possible online; however, there is one thing which can help you in creating a more realistic picture for your audience. It is through, creating exciting videos and mastering the art of incorporating meaningful words like using the word “imagine” at the beginning of every sentence and explaining the outcomes after that. Your audience should feel what your product has to offer them and in what ways it can satisfy their needs.
4) Story Time
Rational barriers could be a major turn off as they reap the life out of a product description. Your goal should be to minimize them as much as possible. You can achieve this by incorporating mini-stories or adding some inspirational experiences. Like what inspired you to create this product or what obstacles you overcame to develop this product. Telling about your journey will surely allow your readers to grasp your intention and will influence their purchase decisions.
5) Lead with Sensory Words
Making use of exciting adjectives speaks quality and grabs user’s attention in no time. Utilizing sensory articles allows your readers to experience or imagine product performance. The main idea here is to engage costumers in such a way that keeps them wanting for more. Hence, make use of words like evocate, vivid, crisp, savoury etc. Once, you start playing with sensory adjectives, focus on sentence structure as well and avoid using them aimlessly. Research their uses and be very sure of where to add and where not to add them. Otherwise, the entire product description can turn into a big disaster.
A compelling product description pays you back in countless ways. From increasing sales to generating leads to boosting traffic on your sites, the perks are never-ending. Try not to create one tediously, give out the tiniest little detail to your web visitors and don’t feel hesitant in sharing real-life stories that resulted in the development of such products. Your audience will always appreciate your authenticity.